CHICAGO, April 23, 2014 - Guardsman, a division of The Valspar Corporation (NYSE: VAL), announced today that it had made key moves within its sales team to better align behind its retail partners to promote growth of its furniture protection plan business.

In support of this initiative, Kerry Lawless has been promoted to Director of Furniture Protection Plan Sales for Guardsman North America. In addition, Anthony Cerino has joined the sales team as National Account Manager, and Doug Stewart joins the team as Zone Manager.

Lawless is a 16-year Guardsman veteran who was formerly the Western Zone Sales Manager for Guardsman, where he was responsible for the growth of the business through a mix of new business development and several initiatives that enhanced retailer performance and profitability. In his new role, he will lead the Guardsman sales team in the furniture and bedding segments, where he is charged with directing the development and implementation of sales strategies across North America.

"Kerry's strengths are well known to the trade," said Stuart Graff, Vice President of the Guardsman division of Valspar. "We're pleased with the way he has managed the category with many of our key accounts to optimize even mature programs for our retail partners. He is perfectly poised to continue to support our strategic vision of providing excellent customer service and continued profitable growth."

Guardsman is also adding retailer experience to its sales organization in a move "to better support our retail partners," said Graff. Anthony Cerino brings to Guardsman more than 15 years' experience in retail sales management in the furniture industry, while Doug Stewart brings category management expertise after leading this line of business for a national furniture retailer. Tony's and Doug's retail experience, with extensive training, development, and analytic capabilities, bring an important perspective to our team that will enhance our retailers' performance in this highly profitable category," said Graff.

About The Valspar Corporation
The Valspar Corporation (NYSE: VAL) is a global leader in the paint and coatings industry. Since 1806, Valspar has been dedicated to bringing customers the latest innovations, the finest quality and the best customer service in the coatings industry.

About Guardsman
A division of The Valspar Corporation, Guardsman is a global provider of premier furniture care and repair products and services, furniture protection plans and in-home care and repair services. For nearly a century, Guardsman has helped people "furnish fearlessly" in the United States, Canada, the United Kingdom, Australia and beyond.

  • 08/23/2011

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  • 08/23/2011

    Justin Trevorrow ! 2:15pm posted

  • 08/23/2011

    Hi Everyone !


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